QUANTITATIVE RESEARCH
OUR PURE RESEARCH EXECUTION
THREE MAIN APPROACHES
The choice of one approach depends on the nature of the problem
BIG ORIENTATIONS
TRACKER RESEARCH PROJECT
SECONDARY RESEARCH
QUALITATIVE RESEARCH
QUANTITATIVE RESEARCH (AD HOC)
Use consumer segmentation,
U&A, brand image, and other trackers to monitor key company metrics over time
Research information from
competitors, other markets,
or other categories that could be relevant to your company
Use consumer segmentation,
U&A, brand image, and other trackers to monitor key company metrics over time
Use consumer segmentation,
U&A, brand image, and other trackers to monitor key company metrics over time
Comprehensive view of
your key consumer data
points including demos
and how they change
Free, gives you
macro picture
Deeper understanding into
consumer attitudes and
behaviors about any topic,
flexible(can change as go)
Relatively fast,
relatively cheap
Quality is dependent
on research agency,
can be pricey
Could get you off
tangent, but generally
few problems
Can be time consuming
or expensive,
quality is dependent
on person executing it
Need to know inputs in
order to conduct it,
questions set after written,
consumers often rationalize
QUANTITATIVE RESEARCH METHODOLOGIES
ETHNOGRAPHY
PARTICIPANT OBSERVATION
MAN-ON-STREET
Extended time with
respondent – including mix
of IDI and participant observation
Personally engage in subject
of study(can also be poor
Man’s tag-along)
Interview people engaging
in subject of study(can also
be poor man’s IDI)
Understanding behavior,
Lifestyle products, exploration,
discovering unmet & latent needs
Understanding behavior,
experiencing intricate
activities, and processes
Understanding behavior, speed,
seeing people in action
Very accurate, gets full story of a person,
and their attitudes and behaviors
Pushes understanding
Fast, honest, natural, includes conversation and action
Time consuming; usually can only study limited amount of respondents
Consumers aren’t directly involved, moderator can be biased
Not always legal, limited
time with respondents
FOR YOUR QUANTITATIVE STUDIES, WE CAN…
- Prepare questionnaires
- Do surveys using any method you wish (FTF, CATI, CAPI, online, etc.)
- Send you verified and approved surveys and upload their scans to your system
- Prepare data maps and submit the compiled data
- Process the data using any program you wish, and deliver it in any format data base
- Monitoring the data collection process using a quality process that ensure data robustness
- Analysis of the data
- Analysis tabulation
- Cross-variables analysis
- Data Modeling
- Insights generation from data analysis
- Report wring with clear recommendation on the right direction to go (in any language)
- Organize the airport transfers and hosting of yourself
As for Qualitative research,
we are able to provide you the full research work (design, execute and deliver report with strategic directions)
OUR QUALITY CONTROL PROCESS
We perform 5 different actions to ensure robust quality in data collection and validation both for quantitative and qualitative studies…
FOR QUANTITATIVE STUDIES
Live Supervision
10% of Interviews are conducted in presence of the supervisors for each Interviewer.
Spot Checking
25% of the questionnaire done when the supervisor was not with the interviewer are double checked by him in presence of the interview-logic check.
Back Checking
20% of the questionnaire done when the supervisor was not with the interviewer are called back (telephonic call back of interviewee) to ensure the interview took really place and if any doubt a physical back-check is conducted.
Spot Editing
25% of the Interviews are recorded for keys questions and listen back to ensure the question were well register.
Length Check
100% of the question are checked in terms of duration. Those who a
